Smartphones play an important role in determining the way to the budget of a small business. Marketing budgets are undoubtedly influenced through mobile devices and the exposure they give. In fact, as far as vendors of local marketing services are concerned, the most efficient way for reaching as well as retaining interested small businesses is the mobile device.
Keeping this in mind, Google is sprucing up its smartphone apps for SMBs namely Google My Business and AdWords Express. The app has been improved in many features including the ability for receiving real time alerts for Google reviews and response capacity.
Businesses can now view reviews from the web via the Google My Business Android app. The iOS update for app is expected soon. People can also respond to Google reviews in the app with additional real time alerts for monitoring the reputation online.
When users find businesses on Google, their telephone number or sources from which driving directions are to be obtained are readily available. This AdWords Express Android app is being expanded to 20 additional countries, according to Google. The iOS app will soon be released as well, leading to a cross pollination of the GMB and AdWords Express apps to stress as well as reinforce mutual usage.
Another benefit of AdWords Express is that business owners can reach target and potential customers the minute they start searching for a product or service which has to be sold. Top stats for the month are also shown on the Google My Business app and the switch can be made to AdWords Express to view more details or edit ads and promos for important advertising and marketing events.
Google has indicated the upgrades and updates are expected “over the next few days.”Google Adds Review Alerts & Review Respond Ability to My Business App, Upgrades AdWords Express App!,