Google AdSense More Control To Publishers Over The Ads They Serve On Their Site!

Feb 8, 2017 | 1,094 views | by Ritu Sharma
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Google AdSense announced about the recent updates that give more control to publishers to opt-in or filter out some categories of ads.

Google said, “General Category Blocking was introduced in some countries in 2010 to help you scalably prevent competitors’ ads and ads that may not fit your audience from appearing on your site, by letting you opt out of showing ads from certain categories and subcategories such as “Finance,” “Apparel,” and “Tourism.””

Image 13 Google AdSense More Control To Publishers Over The Ads They Serve On Their Site!

These categories and sub-categories have been increased from 250 to 470 over the last few weeks. With this update publishers can block more specific categories without overblocking and negatively affecting the earnings. “instead of blocking the category “Apparel,” you can now pick any of the new subcategories “Sunglasses,” “Handbags,” or “Watches.””

Google AdSense have also included Chinese (simplified), Dutch, Polish, Russian, and Turkish in language support and this feature is available in all countries across the world that are supported by AdSense.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.