Google has recently launched the beta test of "Interest-based" advertising to make advertising more targetted.
"Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest – say sports, gardening, cars, pets – with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads."
The three important features of this launch are:
- Transparency Ã¢â‚¬â€œ The ads are clearly labeled on YouTube and other partner sites. AdSense is planning to provide more information on this process in future.
- Choice Ã¢â‚¬â€œ A tool called 'Ads Preferences Manager,' allows you to receive ads that are more relevant to your preference level.
- Control Ã¢â‚¬â€œ Google has also designed a plug-in http://www.google.com/ads/preferences/plugin that maintains your opt-out choices as well.
Google states "We believe that interest-based ads will create the same virtuous cycle, by giving users more relevant ads, while generating higher returns for advertisers and publishers".