Google has recently launched the beta test of "Interest-based" advertising to make advertising more targetted.
"Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest – say sports, gardening, cars, pets – with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads."
The three important features of this launch are:
- Transparency – The ads are clearly labeled on YouTube and other partner sites. AdSense is planning to provide more information on this process in future.
- Choice – A tool called 'Ads Preferences Manager,' allows you to receive ads that are more relevant to your preference level.
- Control – Google has also designed a plug-in http://www.google.com/ads/preferences/plugin that maintains your opt-out choices as well.
Google states "We believe that interest-based ads will create the same virtuous cycle, by giving users more relevant ads, while generating higher returns for advertisers and publishers".
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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{ 2 comments… read them below or add one }
This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.
People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
For the list of top interests look at http://www.interestmatrix.com/top1000.php
The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. See the site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com
To participate in Google beta you have to fill out the form http://adwords.google.com/support/bin/request.py?display=form&f=audience
I got a email the other day from google too!1 didnt actually go through the entire email but when I logged into adsense account then only then did I realise what it means for advertising.But I am still reading the privacy policy change that is required for websites publishing internet based ads