Apr 16, 2008 114 reads by Navneet Kaushal

As of today Google AdSense has been equipped with Link Units in the AdSense interface. Link Units are standard text advertisements. These units display a list of topics relevant to the user's web page and when clicked, directs the user to the page of relevant advertisements. According to Google AdSense Blog, the link unit specific reports give detailed information to the advertiser about his link units. These parameters include the per-link CTR (Click-Through Rate) and the number of click throughs to the link units.

An AdSense user can view the link unit reports by visiting the 'Advanced Reports Page' and selecting AdSense for content. The user will be presented with a new option to customize his reports called 'Choose Units'.

Google AdSense Now With Link Units Reporting

The report data displayed is only available from May 2007, due to some technical difficulties at Google which are in the process of being resolved. The user is permitted to use three links units on any given page. This is in addition to the three regular advertisement units.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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