Google's AdSense has gone live on MySpace.com. Google has broke the news regarding the new development.
“MySpace Search Traffic Google’s AdSense for Search has gone live on MySpace.com. Clients currently running ads on Google’s Search Network are now eligible to have their ads served on MySpace.com searches for US-based traffic only.”
The news has not been well received, given that MySpace is not a search engine like AOL or Ask. This is part of the reason why many report that the traffic received from MySpace would be crap. To a great extent that is true as users are not particularly looking for what the ads have to offer. In fact, a post at Threadwatch reports that MySpace is part of a search network. So you can't opt out of it without opting out of AOL and many others.
Parked domains are also part of the network and there is no way to opt out of them too. However, defenders of the move have pointed out that users at MySpace form small networks which are great places to push brands. Adam Lasnik has commented at the post:
..And furthermore, for the things teens don't buy directly, how can you possibly argue that brand awareness doesn't sway them to influence their parents' purchasing?
Does it eventually come to brand awareness and trust circles? How fair is Google in not allowing advertisers to opt out of the program?