May 23, 2007 113 reads by Navneet Kaushal

As seen on Webmaster World AdSense publishers have been receiving emails about Google closing their accounts on June 1. AdSense Publishers dealing in sending Adwords traffic to an MFA (Made for Adsense) site and search arbitrage received email on May 15th notifying them that their sites will be disabled on June 1st.

A user posts, "Most don't want MFA's advertising on their websites in the first place. In fact I bet you try to block them yourself. Anyway, it Is too bad the account is being terminated altogether. However most MFAs require more fixing than simply changing the source of traffic. They're highly optimized in order to have no reason to exist except to show ads. Great for ROI, bad for users who inadvertently end up there."

Another who pleads guilty and asks for a second chance says, “I will be the first to admit that I have been running substantial arbitrage and MAF sites. They have just grown exponentially lately due to all the efficient AdWords tools. Yet, MAF and arbritage is not a breach of TOS in and of itself right? I admit that they are not the greatest user experience out there. Yet I do believe they do comply with the specifics of the TOS, there are no blatant breaches. I run dozens of sites/domains with AdSense and I have been careful to abide with the specifics in the letters of the TOS. I have now begun changing my business model to comply, what else to do? I am closing down anything I assume could be the trigger of this. I will scale down my efforts to a comply-safe fraction of the current system. I will then plead and beg the AdSense team to please reconsider. I am also closing down my UPS club sized AdWords campaigns (someone must be missing this cash I assume). Please AdSense team. Please give honest (at least non-breaching) webmasters a chance to straighten things up and stay in the program. I for one have gotten the message that a redo is needed, I urge for a fair chance to fix things.”

In the end, the bottomline is "MFAs earns from Adsense more than they spend on Adwords. They are working as a middleman and reducing profits both for Google and for other webmasters. Google wants Google to be the middleman, not MFAs."

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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