Google rolls out a new site specially for its advertisers called Google for Advertisers. This site is expected to provide useful information about Google's various marketing solutions. Advertisers will be able to explore and discover marketing tools that best suits their requirements and advertising goals.
Here are the four main features of Google for Advertisers site:
- Descriptions of Various Media Platform Ã¢â‚¬â€œ This site will offer description of Google's various advertising platforms such as, search, TV, the Content Network or mobile. It will have advertisers reach their targeted audience more effectively.
- The Marketing Cycle Ã¢â‚¬â€œ The site puts Google solutions in such a manner that can be applied across all stages of advertising campaigns. This feature will help advertisers better plan campaigns, which will make an impact and deliver strong ROI.
- Marketing Objective Ã¢â‚¬â€œ It brings together different Google tools to solve a particular goal.
- Create a Personal 'Toolkit' Ã¢â‚¬â€œ While browsing the site if you come across any interesting Google tool then you can add them to this toolkit. It will help you easily get solutions and also share them with others.
In simple words, the primary goal of 'Google for Advertisers' site is to help advertisers achieve success in advertising with Google AdWords.