Feb 23, 2012 114 reads by Navneet Kaushal

Google has now launched video support for schema.org and is directing webmasters to use it to describe their videos on the web.

Here is the official Google word on the same, “We're also launching video support for schema.org. Schema.org is a joint effort between Google, Microsoft, Yahoo! and Yandex and is now the recommended way to describe videos on the web. The markup is very simple and can be easily added to most websites.”

Google has also recommended Schema.org to describe vidoes, however, has also clarified that the new schema.org video markup would not impact the Video Sitemaps and mRSS feeds. So webmasters can continue with other video XML formats, such as Video Sitemaps and mRSS feeds.  

The search engine giant has revealed that adding the video markup is pretty simple and needs an itemscope, an itemtype, name, description, and thumbnailURL properties. This is how a video player with markup will look:

<div itemscope itemtype="http://schema.org/VideoObject">

  <h2>Video: <span itemprop="name">Title</span></h2>

  <meta itemprop="duration" content="T1M33S" />

  <meta itemprop="thumbnailURL" content="thumbnail.jpg" />

  <meta itemprop="embedURL"

    content="http://www.example.com/videoplayer.swf?video=123" />

  <object …>

    <embed type="application/x-shockwave-flash" …>


  <span itemprop="description">Video description</span>


For more please visit the special page on video markup to access more resources. 

Google Advises the Use of Video Schema.org Markup!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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