Google AdWords Adds 'Landing Page Load Time' as a factor for Quality Score

May 9, 2008 | 3,592 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

As it had been expected, Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page. This factor will directly impact a Webmaster's 'Quality Scores'. Depending upon the loading speed of the keywords with landing pages, the Quality Scores will be determined. The slower the landing page, the lower would be the quality score and vice-versa.

42 Google AdWords Adds Landing Page Load Time as a factor for Quality Score

As of now the Landing Time will only be displayed in the Keyword Analysis page. However, come mid-June this year, Landing Page load time considerations will be evaluated for the Quality Scores. Google has provided sort of a 'Help Center' for Webmasters to understand the complexity and the importance of the Landing Page Load time and find tips and suggestions to improve their webpage load timings. Google recommends that this article should be thoroughly read and understood, to avoid any confusions.

There have been a chatter on Webmaster World as well regarding the induction of Landing Page Load Time. Here are some interesting posts for our readers:

“Except in extreme circumstances is this really warranted? Really?

It's 2008, large segments of the population have broadband and those that don't are familiar with the load time of an average page.

If it were 2001 this would make perfect sense…but at this stage of the game does it really make sense for webmasters to worry about the load time of their pages (unless there is a drastic amount of load time that is out of the ordinary).

The last time I paid conscious attention to the load time of a page was probably 4-5 years ago…it feels like a step backwards to worry about getting all those gif images to be 2kb less just to please the adbot.

I feel this a change that no one really asked for…advertisers with obscene load times will be pushed out anyway as customers bounce instead of waiting for the page to load.”

“I suspect this has nothing to do with broadband speed, but rather the design of the target-page, in most cases a shop system, I assume.

In general, webmasterworld-readers have always paid considerable attention to this very, very important issue loading-speed. But this is definitely not the case for many online-shop-owners, who probably paid a hell of a lot of money for a dubious system with loading times of 10 seconds and more on SERVER side. Often an important reason why they had to use adwords at all;)

I'm relatively new to adwords: Does this mean, that my fast-loading page will be placed higher than a lame competitor's, who bids an equivalent sum? Does quality outweigh money with respect to placement?”

4.thumbnail Google AdWords Adds Landing Page Load Time as a factor for Quality Score

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google AdWords Adds Landing Page Load Time as a factor for Quality Score
4.thumbnail Google AdWords Adds Landing Page Load Time as a factor for Quality Score