Jul 25, 2009 116 reads by Navneet Kaushal

Google AdWords Blog informs about a new way to run local ads via Location extentions. With the help of this feature advertisers will be allowed to add their addresses to their search ads.

Location extensions allows advertisers to “extend” their AdWords campaigns by attaching your business address to your ads, dynamically. With the introduction of this feature, you'll be able to create local ads with extensions from scratch or add extensions to your existing text ads.

Users with existing local business ads, will continue running unless you don't edit them. In case you edit, your ads will be converted to a text ad with the ad's address attached as a location extension. This new ad will appear in the same spot as your previous local business ads. The creation and management of local business ads will have complete support of the AdWords Editor. The Editor support for location extensions will be released very soon.

Login to your AdWords account to try the local extensions, then click on setting and select Audience section, choose “Show relevant addresses with your ads.” Once extensions are created, Google will dynamically match your business locations to a user's location or search terms and display the address with your text ads. By setting up specific location extensions for individual ads, you'll be able to show a specific address in a particular ad.

This new feature will be rolled out in the coming weeks. However, only few advertisers have access to the feature for now. To know more about editing local business ads in the new interface visit Google AdWords Help Center.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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