Google has announced a brand new AdWords budget choice that will facilitate advertisers to allocate funds much easily across their campaigns. The Shared Budget feature works by splitting the daily maximum limit as needed- basically it is all about synchronizing your AdWords spending with the way your business allocates the marketing budget. As Google says, “Using shared budgets allows automatic adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.”
Setting up the Shared Budget Option
Here is the path you have to follow if you want to set up Shared Budget Option:
Campaigns tab -> Shared library (in the left navigation bar) -> Budgets -> +New budget
Then you simply have to name your shared budget and choose the campaigns you are applying to it and then set the budget amount and save.
Now you will not have to decide and worry about every dollar spent. As Google says, “Shared budgets can make it easier to match your AdWords spending with how your business allocates marketing budget. And they can save you time and improve your AdWords results.”
For more info head to the Google AdWords Help CenterGoogle AdWords Announces New Shared Budgets!,