Google AdWords Announces New Shared Budgets!

Google has announced a brand new AdWords budget choice that will facilitate advertisers to allocate funds much easily across their campaigns. The Shared Budget feature works by splitting the daily maximum limit as needed- basically it is all about synchronizing your AdWords spending with the way your business allocates the marketing budget. As Google says, “Using shared budgets allows automatic adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.”

Setting up the Shared Budget Option

Here is the path you have to follow if you want to set up Shared Budget Option:

Campaigns tab -> Shared library (in the left navigation bar) -> Budgets -> +New budget

Then you simply have to name your shared budget and choose the campaigns you are applying to it and then set the budget amount and save.

Now you will not have to decide and worry about every dollar spent. As Google says, “Shared budgets can make it easier to match your AdWords spending with how your business allocates marketing budget. And they can save you time and improve your AdWords results.”

For more info head to the Google AdWords Help Center

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.