Jul 15, 2016 1071 reads by Ritu Sharma

Google has added more reporting features to help advertisers stay updated about their automated bidding.

Google said, “We’re now bringing bidding insights front and center to the places you spend the most time in AdWords with three new features:

  • New alerts that immediately flag bidding issues 
  • Bid strategy statuses that appear directly in your campaign and ad group status columns 
  • Rich performance reporting for standard bid strategies set at the campaign-level”

New alert types help identify and resolve issues quickly. These alerts flag when conversion tracking settings are misconfigured and additional alert types will be rolled out in future.

Google Adwords Brings Bidding Insights To Monitor The Health Of Automated Bidding

Soon bid strategy statuses will be introduced to the main campaign and ad group status columns to increase their visibility.

Google Adwords Brings Bidding Insights To Monitor The Health Of Automated Bidding

Reporting is also being expanded at the campaign level and will be rolled out over the coming weeks.

Google Adwords Brings Bidding Insights To Monitor The Health Of Automated Bidding

Google Adwords Brings Bidding Insights To Monitor The Health Of Automated Bidding!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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