Google AdWords Brings Major Improvements To My Client Center!

Jun 9, 2015 | 2,376 views | by Navneet Kaushal
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Some major improvements to the AdWords features for the professional advertisers who manage client accounts, also known as the My Client Center (MCC) was announced by Google. MCC account holders can now perform campaign management and reporting across their accounts. On the whole, Google has announced three changes to the AdWords MCC interface:

  • Cross-account campaign management
  • Powerful reporting tools
  • Improved account navigation

1. Cross Account Campaign Management

Now there is a new "Campaigns" view to the manager account dashboard where you can

add columns, apply segments, and set filters to report on campaign performance for up to 20 selected accounts. Further, you can take action by quickly updating daily budgets and enabling or pausing your campaigns across those accounts. Right from your manager account, you can create a new campaign for any individual account.

t google adwords image 1 Google AdWords Brings Major Improvements To My Client Center!

2) Better Reporting for MCC:

Now, the data in the MCC reports updates as quickly as the normal reports. Also, you can go beyond 90 days of data. To help you refine your dashboard to only show performance data across directly linked sub-manager and individual accounts, all linked sub-manager and individual accounts, or all linked individual accounts, Google has added a new dropdown.

t google adwords image 2 Google AdWords Brings Major Improvements To My Client Center!

3) Quick Account Jumper Tool:

Now, you can search for or choose the manager account or individual account you want to jump to by expanding the dropdown at the top of your AdWords account.

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Here is a visual tour of the new feature and access to the help documents.

Google AdWords Brings Major Improvements To My Client Center!, 5.0 out of 5 based on 1 rating
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Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Google AdWords Brings Major Improvements To My Client Center!
1.thumbnail Google AdWords Brings Major Improvements To My Client Center!