Google AdWords has launched a new ad scheduling service which is already offered by MSN adCenter and Yahoo Search Marketing. It enables advertisers to schedule the appearance of their ads based on both time of day and day of the week. This new feature was released worldwide to all advertisers across 40+ languages.
It also has another feature that allows publishers to specify their own time zone or the time zone they would like their ads to appear in. They can also choose the time period for their ads. An advertiser can also chose to diaplay their ads only during their hours of operation. Dayparting features can be used for any site targeting campaigns on the AdSense network.