The Google AdWords blog recently announced that their new display URL policy will be effective February 24th onwards!
The new policy that was recently confirmed by an official Google representative in WebmasterWorld, is in the favor of “one domain per Ad Group†and will disallow multiple display domains per ad group.
“In an effort to provide more relevant results and a high quality experience for our users, we've made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain. Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any ad groups.â€
See the AdWords blog post for more official words from their end.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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I think this is kinda odd to change…