Google has announced the launch of a new version of Enhanced Campaigns in AdWords known as AdWords Editor 10.0. For marketers migrating from standard AdWords campaigns to Enhanced AdWords Campaigns involves combining the previously separated computer and mobile campaigns. A lot of the hassle can be reduced by using the Google AdWords Editor to migrate the ads/keywords from one campaign to another.
The key features of the AdWords Editor 10.0 as per to AdWords blog are:
- Upgrade campaigns to enhanced, either individually or in bulk.
- Set campaign level bid adjustments for mobile devices.
- Set bid adjustments for targeted locations.
- Specify device preferences for individual ads (Mobile or All).
A detailed list of the features offered can be viewed here.Google AdWords Editor 10.0 Launched With Enhanced Campaigns!,