Yesterday, Google officially introduced AdWords Express, “a faster and simpler way to start advertising online in under five minutes.” as revealed by Kiley McEvoy, Product Manager, Google AdWords Express. Previously Google AdWords Express was called Google Boost and was announced in October 2010 for a limited number of local businesses.
Talking about the service, McEvoy commented, “ AdWords Express is designed to help local businesses that aren't already AdWords advertisers create effective campaigns.”
To help you understand how easily you can create and deliver an online campaign from scratch, watch this video:
The main aim of AdWorks Express is to aid prospective clients connect with you promptly and adequately, which will help boost your business. This is done by helping them find your Places page or your website. All you have to do is give Google some data about your business, followed by creating an ad for your business and voila! Your campaign is all set!
McEvoy further explained how your Google AdWords Express works, “After you sign up, the campaign will be automatically managed for you. AdWords Express will figure out which searches should trigger your ad to appear and displays it when these searches happen. Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin. Customers can see your ad whether they’re searching on laptops or mobile phones.”
This is how your ad will look in your prospective customer's search result.
So, how do you pay? Like all Google ad services, you end up paying when someone clicks on your ad. In addition to that, to make things even more simple, AdWords Express optimizes your adverts in order to get the maximum out of your ad campaign and budget.
So, do you want to be one of the many success stories of Google AdWords? Sign in and create an effective campaign, let your business grow.