Google AdWords Gets Bolder!

Jun 2, 2007 | 1,825 views | by Navneet Kaushal
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David Szetela excitedly reports on “Google Adwords getting bolder”, even calling it a phenomenon.

Of late synonyms and antonyms of keywords appear bold. Referring to the above, for the keyword “digital photo purse”, the SERPs had “handbag” in bold. We’ve confirmed with Google that this is a new “feature,” and it also works with antonyms. So, for example, if the keyword is “GM,” and the words “General Motors” are included in the ad, then “General Motors” will appear in boldface.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google AdWords Gets Bolder!
4.thumbnail Google AdWords Gets Bolder!