David Szetela excitedly reports on “Google Adwords getting bolderâ€, even calling it a phenomenon.
Of late synonyms and antonyms of keywords appear bold. Referring to the above, for the keyword “digital photo purseâ€, the SERPs had “handbag†in bold. We’ve confirmed with Google that this is a new “feature,†and it also works with antonyms. So, for example, if the keyword is “GM,†and the words “General Motors†are included in the ad, then “General Motors†will appear in boldface.
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