Google AdWords has added a new bid adjustment tool for mobile bids and new first position bid estimate.
The new tool maps the potential impression, click, and spend impact of changing your mobile bid adjustment.
First position bid estimate shows suggestions to show your ads in first position. The bid estimates are important for advertisers who want maximum impressions for their brand keywords and other important keywords.
The mobile bid adjustment simulator is available globally for all advertisers.Google AdWords Introduces Mobile Simulator Tools For Bid Adjustment!,