Google AdWords Keyword Planner Tool To Add Competitor Benchmark Data!

Apr 8, 2015 | 2,108 views | by Ritu Sharma
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Google announced on Google+ yesterday that the Keyword Planner tool within Google AdWords is being upgraded to add benchmark data. Now you can compare your performance to your competitors.

Google said it is rolling out over in the next few weeks. The feature is "enhancing the Keyword Planner to help you compare your search term coverage to other advertisers," said Google.

(1) You can now review your relative ad impression share compared to the top five market leaders across all your generated keyword ideas:

googlead image 1 Google AdWords Keyword Planner Tool To Add Competitor Benchmark Data!

(2) You can now review your relative ad impression share compared to similar advertisers in various keyword categories:

googlead image 2 Google AdWords Keyword Planner Tool To Add Competitor Benchmark Data!

Google explains in more detail:

“These insights can help you prioritize where keyword expansions might be most impactful. For example, when keyword planning for new products, you can see where market leaders have strong impression share to understand important keyword areas in the space. To identify missed opportunity with existing products, you can focus on keyword categories where your ad impression share is low compared to other advertisers. Find the keyword ideas most relevant to your business, and add those with high average monthly search volume and low ad impression share first. You can even concentrate on keywords with lower competition and suggested bids where you can more easily rank in top ad positions.”

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24.thumbnail Google AdWords Keyword Planner Tool To Add Competitor Benchmark Data!
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.