Google AdWords has launched a new feature called- Congressional District Targeting. This new feature has been developed keeping the upcoming elections in mind. This is because candidates (as well as regular people) can use this District Targeting to target their campaigns as per Congressional District. Google said, “Now, with congressional district targeting in AdWords, campaigns can quickly and easily target their search, display, mobile and video ads *solely* within that particular district’s border. You can start by heading into AdWords and selecting your District number from the location menu populated with district information in simple Google Maps format, prepared by Azavea. Build your ad and you’re on your way.”
The House members have to face elections in the fall and this new tool will surely be welcomed by them. Given the fact that it is near impossible to use the municipality of Zip Code to identify audiences in a specific district, the feature will surely come in handy for quick targeting the audiences. This feature has been created in cooperation with Azavea and every state’s data have been compiled by them. Google has also strengthened its team working on political campaigns. The engineers at Google associated with the project are working hours at a stretch to ensure that the candidates get their value for money- and benefit the most from online advertising campaign
Google gave the example of the 6th District of Maryland to show the new feature’s functioning.
Google AdWords have always been used in national and state-wide election campaigns. This new feature is being seen as internet experts as a great option for candidates to advertise on the internet, if they cannot afford any more TV spots.Google AdWords Launches Congressional District Targeting!,