The countdown to the new flexible conversion counting announced by Google AdWords earlier this month ends today with Google officially launching the new system to help advertisers track and measure conversions that matter the most to them.
In a blog post, AdWords Product Manager, Vishal Goenka said that the new feature will allow marketers to reckon the number of actual conversions that happen as a result of a user engaging with their ads.
The conversions (one per click) column will be switched to converted clicks and the conversions (many per click) column will be replaced by conversion column. While the converted clicks will feature clicks that draw sales conversions and the number of completed conversions, the conversion column will show the unique leads that happened after a person clicked on an ad and the relative value of each converted click.
So we can put it this way, if the user clicks on an ad and ends up buying two products from an e-commerce store, flexible conversion counting will tell the advertiser that three separate conversions have taken place. If the user clicks on an ad, fills up a form and downloads an app, the retailer will see it as a unique lead conversion.Google AdWords Launches Flexible Conversion Counting for E-Retailers!,