Google is laying a lot of stress on landing page guidelines. For this, AdWords has new list of FAQs.
The Inside AdWords blog has a post called, "Websites that may merit a low landing page quality score" which mentions the kinds of websites that will be penalized with low landing page quality scores:
- "Data collection sites that offer free gifts, subscription services etc., in order to collect private information
- Arbitrage sites that are designed for the sole purpose of showing ads
- Malware sites that knowingly or unknowingly install software on a visitor's computer"
In addition, it's important for advertisers of these types of websites to adhere to our landing page quality guidelines regarding unique content.
- "eBook sites that show frequent ads or install malware
- 'Get rich quick' sites
- Comparison shopping sites
- Travel aggregators
- Affiliates that don't comply with our affiliate guidelines."
For more information landing page quality, visit the AdWords Help Center.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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