May 13, 2009 114 reads by Navneet Kaushal

According to Micheal Orey of Business Week, by the beginning of next month, Google is planning to open up trademark keywords to AdWords advertisers. It will allow companies to bid on brand names of their competition and lead in the SERPs over branded product, service and company names.

A list of the countries and regions has been released by Google, where they will not investigate the use of trademarked keywords.

“Starting June 4, marketers in about 200 countries will be allowed to purchase rival trademarks as keywords to trigger display of “sponsored search” ads on Google. Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term “Toyota.” In recent years some companies have sued Google or the competing company, saying the practice is a form of trademark infringement.

The decision to implement the strategy more widely suggests that Google is confident it is operating on sound legal footing.”

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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