Oct 31, 2008 115 reads by Navneet Kaushal

It's raining Beer and Champagne all over! Google has now opened up the restrictions for alcohol. Earlier, the only alcoholic terms that could be used in bidding were “wine related terms.”

According to Gonzo SEO

“Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a ‘Non-Family Safe’ status.

For information on how the family status of an ad may affect, please visit Google Adwords Support

Google AdWords Opens Bidding on Beer & Champagne

As far as the hard liqueurs are concerned, one can not bid on those terms. According to Google, “Hard alcohol and liqueurs are considered Restricted Products and therefore cannot be promoted in ad text or be the purpose of your site (occupying a significant portion of your site).“

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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