In a thread at WebmasterWorld, it came up that Advertisers are not happy with the Google AdWords Reports makeover. Members are reporting that the AdWords Report Center even with the latest makeover has a resemblance with Google Analytics.
One week back, some changes were made to the AdWords Report Center. The main Reports page got a simplified look, and a new format for report graphs was also introduced. It was believed that the improved Report Center will help in making your data much easier to process.
Instead of all this latest changes, advertisers are seem not too keen on the changes. For some it is a lot more work, while some others complained about more clicks. Moreover, some of the advertisers with standard analytics display, find it difficult to copy and paste charts into email.
It is not that everyone is complaining. Many are there, who find the new changes quite useful. The main point is that advertisers still want the best of both worlds: old style and new style.
AdWordsAdvisor is supervising the thread and says that any important feedback will be passed onto the AdWords team for further consideration.
Forum discussion continues at WebmasterWorld.