The new call-only campaigns in AdWords now includes the phone verification piece to prove that the phone number is associated with the business that is advertising. Google has announced that the verification will soon start rolling out to all call and location extension phone numbers starting in June 2015.
So, the phone numbers that have not been approved will be listed as “unverified” or “unverified phone” in the Ad extensions.
To get phone numbers verified, you’ll need to take one of these steps.
- Have the phone number being used in the extension listed on the website (in text).
- Link your AdWords and Google Webmaster Tools accounts.
- Add your AdWords conversion code snippet to the landing page in your ad.
Note: If you’re using 3rd party call tracking you can still use options 2 and 3 to verify your numbers. If applicable, your account team may update your account’s verification status on your behalf.
If your phone numbers aren’t verified, your ads will be disapproved. Again, this goes into effect June 2015.Google AdWords To Roll Out Verification For All Call and Local Extension!,