Google has announced that in their effort to provide advertisers with more conversions at a lesser cost, they are changing the default ad rotation settings for most advertisers from “optimize for clicks” to "optimize for conversions." This means your campaigns will be changed automatically by Google to the conversions based mode. You can expect this roll out to take place in the second week of November.
As Google explains, this is how your campaigns will now perform better:
- “New ad rotation default when using Conversion Optimizer or Enhanced CPC. When you first activate Conversion Optimizer or Enhanced CPC in a campaign, your ad rotation setting will change to “Optimize for conversions” by default. We recommend this setting to get the most conversions, but you’re free to change to a different option.
- Eligible campaigns will switch to “Optimize for conversions.” As we announced last December, all campaigns using Conversion Optimizer or Enhanced CPC which are set to use “Optimize for clicks” will be switched to “Optimize for conversions.” You can opt out of this update via this form up until November 9th, but you may miss out on getting more conversions by doing so.
- “Rotate evenly” change for campaigns using Conversion Optimizer or Enhanced CPC. As we announced earlier this month, campaigns set to “Rotate evenly” automatically begin to optimize for clicks when ads in an ad group are unchanged for 90 days. Similarly, when using Conversion Optimizer or Enhanced CPC, campaigns set to “Rotate evenly” will automatically begin to optimize for conversions when ads in an ad group are unchanged after 90 days.”
Here is an informative video on conversions:
In case you don’t want your default settings altered, this is what you can do: opt out.Google AdWords Sets Ad Rotation to "Optimize For Conversions"!,