Sep 9, 2011 115 reads by Navneet Kaushal

Sitelinks was first announced back in 2009. Sitelinks was devised to allow users “to extend the value of your existing AdWords ads by providing additional links to content deep within your sites… With Ad Sitelinks, you can point to specific information on your site such as gift registries, special deals, holiday or event-related promotions, and store locators.”

Since then Google AdWords Sitelinks format has been experimented with a good few times. The latest update being the expansion of Sitelinks. It now incorporates a full-sized “links with a URL and one line of snippet text—similar to regular results—making it even easier to find the section of the site you want. We’re also increasing the maximum number of sitelinks per query from eight to 12.”

To get a better understanding on the kinds of ads that qualify for and the type of sitelinks available, here's Google FAQ page that explains it all:

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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