Apr 23, 2013 116 reads by Navneet Kaushal

Google+ is marking its presence in every Google product, with AdWords being the latest one. From today, AdWords advertisers will be able to highlight their Google+ follower counts in their enhanced campaigns. Google has already told that ads with follower counts have 5-10% higher click-through rate, when compared to regular ads.

Here's an example from Home Depot, when we searched for "dining room chairs".

Google AdWords Social Annotations Let Advertisers Highlight Their Google+ Follower Count!

Marketers don't have to set up the enhanced campaigns social annotations at the campaign level, as they can show up automatically. 

The Eligibility Criteria

If a business wants to show these annotations, it should have a Google+ page with verified URL. The Google+ page should have recent, high-quality posts, and a good number of followers (at least 100 followers) to qualify for social extensions. The social annotations automatically appear in enhanced campaigns without paying an additional cost.

Social extensions have been present for more than year and half. Google launched "social extensions" for AdWords last year, but they were required to be set up at the campaign level, while the new annotations to enhanced campaigns show up automatically.

Google has also made general improvements to enhanced campaigns. Advertisers targeting application users can set in-app bids on the basis of user context such as location, device, and time of the day. At ad group level, advertisers can set bids according to demographics, topics, interests, and remarketing.

Google has also announced mandatory switch to enhanced campaigns for all AdWords marketers, which will begin on 22 July, 2013.

Google AdWords Social Annotations Let Advertisers Highlight Their Google+ Follower Count!, 4.5 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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