Oct 23, 2006 115 reads by Navneet Kaushal

Google AdWords comes in two editions: "Starter Edition" and "Standard Edition." As Google AdWords explains : with the starter edition you can advertise a single product or service with simplified options. It is recommended for those who are new to Internet advertising. You can at any time graduate to Standard edition. Standard edition allows use of full range of AdWords features and functionality: advanced bidding options, multiple campaigns, conversion tracking, and more. It is recommended for experienced Internet advertisers and medium- or large-sized businesses.

Google adWords provides a comparison between the two editions, distinguishing the two on the basis of number of products, reporting, targeting, cost control, planning tools and site targeting.

 "The Starter Edition offers extreme simplicity for new users; the Standard Edition offers an easy interface with many more features at no extra charge. Remember that once you graduate to the improved features of Standard Edition, you can't switch back to the Starter Edition."

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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