The Google AdWords blog has recently announced about a beta test that it's conducting on a group of US advertisers (AdWords users). Apparently, the new interface should enable advertisers to manage their campaigns in a much easier and quicker fashion.
Some changes that the new interface should facilitate:
- Make it easier to navigate between campaigns
- Editing keywords across several ad groups
- Get clearer insights into their advertisement campaigns
The beta is a new user interface for the AdWords management console. The new interface should make it easier and quicker for advertisers to manage their campaigns. Google claims that the updates would not affect in way the advertisements run. The updates won't be changing any of the key AdWords fundamentals, such as bidding, ranking and quality score. This is just going to be a user interface change to the AdWords management screen.
Google is reportedly still working on the changes to be made on the updated interface so that it can make adjustments on the basis of the comments of the testers. If anyone wants to be considered for the test, they could submit information of their AdWords account at Google's beta sign-up page.