Google Affecting The Local India Search Market

Aug 22, 2007 | 3,270 views | by Navneet Kaushal
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Search engines are now focusing in the Indian market. Recently, Google launched a new local search engine for India named 'Google Local'. This launch would he a major dampener for existing local search engines like JustDial, Guruji, Laila, Dwaar or Burrp. These local search engines are considered to be possible acquisition targets for Google. The best search engine with its new local look will affect the whole market a lot.

The "Google Local' site is currently in beta format, and at http://local.google.co.in/. At the same time, http://local.google.com directs to Google Maps. This new site is not yet fully developed. One can look at the Terms and Conditions and Help links to Google Maps pages for more information.

Some days back on the occasion of India's 60th Independence Day, Google India Labs was launched. Google Local Search will be a useful tool for Indian users who are looking for local relevant information on the web. With the launch of this product, Google users can easily search for information on local businesses like restaurants, shops, and hotels and many more things. This new product of Google is an evidence of the global search giant's commitment to provide relevant information and opportunities for its innumerable Indian users.

But on the same hand, there will be a loss in business for many small organizations.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Affecting The Local India Search Market
4.thumbnail Google Affecting The Local India Search Market