Google Aims at Delivering High Quality Content with In-Depth Articles on Search Results Pages!

Aug 7, 2013 | 1,765 views | by Navneet Kaushal
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Google has rolled out "in-depth" articles for a wide range of topics in search results. Google says that while a large number of users want quick answer, 10 percent are looking for links to get in-depth knowledge. 

Articles 11 Google Aims at Delivering High Quality Content with In Depth Articles on Search Results Pages!

While the new block will appear for most of the topics and themes, in-depth articles will not appear for every query. It is also unclear if all the sites and publishers will have access to this area through structured content markup.

The in-depth articles results will be ranked algorithmically on the basis of high quality and in-depth content. Google has recommended certain steps in the Webmaster Tool Blog that will let algorithms understand pages in a better way. Here are a few discussed ways to get your in-depth content positioned higher on SERPs:

  • Use schema.org “article” markup
  • Provide authorship markup
  • Use rel=next and rel=prev for paginated articles 
  • Watch out for common rel=canonical mistakes
  • Provide information about company's logo

While following these steps, one has to ensure that the content created is compelling & in-depth.

A Google spokesperson said, "Our goal is to surface the best in-depth articles from the entire web. In general our algorithms are looking for the highest quality in-depth articles, and if that’s on a local newspaper website or a personal blog, we’d like to surface it.”

Google says that high quality content will help searchers in learning or exploring a subject more. The feature is at present available only on google.com in English.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Aims at Delivering High Quality Content with In Depth Articles on Search Results Pages!
4.thumbnail Google Aims at Delivering High Quality Content with In Depth Articles on Search Results Pages!