Google has rolled out "in-depth" articles for a wide range of topics in search results. Google says that while a large number of users want quick answer, 10 percent are looking for links to get in-depth knowledge.
While the new block will appear for most of the topics and themes, in-depth articles will not appear for every query. It is also unclear if all the sites and publishers will have access to this area through structured content markup.
The in-depth articles results will be ranked algorithmically on the basis of high quality and in-depth content. Google has recommended certain steps in the Webmaster Tool Blog that will let algorithms understand pages in a better way. Here are a few discussed ways to get your in-depth content positioned higher on SERPs:
- Use schema.org “article” markup
- Provide authorship markup
- Use rel=next and rel=prev for paginated articles
- Watch out for common rel=canonical mistakes
- Provide information about company's logo
While following these steps, one has to ensure that the content created is compelling & in-depth.
A Google spokesperson said, "Our goal is to surface the best in-depth articles from the entire web. In general our algorithms are looking for the highest quality in-depth articles, and if that’s on a local newspaper website or a personal blog, we’d like to surface it.”
Google says that high quality content will help searchers in learning or exploring a subject more. The feature is at present available only on google.com in English.Google Aims at Delivering High Quality Content with In-Depth Articles on Search Results Pages!,