Oct 12, 2006 113 reads by Navneet Kaushal

Why hasn't the Google algorithm been leaked? This is the hot topic of debate on some of the forum discussions. Looking at the history of the company when it comes to leaking official information which may be a product release or anything more, it has come as surprise that its algorithms is not yet leaked.

It is guessed that the trick behind this is the frequent change in their algorithm. Their strategy to rank sites has changed several times in the past five years, so as to be on top list of search engine use to ficus on content, then focus shifted to PageRank, and then to raw links, and then to specific links, and now its trust!

Google has lost some vital information before also which was discovered using backwards engineering, and has been constantly upgrading their algorithm to prevent it and to increase the relevance of their results.

But Google has only one mastermind that speaks the language of Google algorithms, and he is  Matt Cutts who juggles between departments to find the answers to the queries at Google . This time, it looks as if Google has decided on keeping its algorithms as secret.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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