Google Analytics, has come out with some exciting new features, and this time, the target audience seems to be business-oriented, enterprise users.
The list of these features is as follows:
Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called "Motion Charts," and an updated user and administrative interface.
Advanced Segmentation
Custom Reports
The New Account Management Dashboard
Integrated Reporting with AdSense
Let us have a brief rundown of all these features:
- Advanced Segmentation is used in further segmentation of traffic by diverse subsets. This would allow in the filtration of the websites according to different aspects like: "Paid Traffic", "Visits with Conversion" and other features.
- With the assistance of custom reports, users would be able to craft, save and edit reports in accordance with their convenience level.
- Motion charts will be used to implement multi-dimensional analysis in the reports.
- The New Account Management Dashboard makes it easier for you to manage and monitor your account by providing simpler navigation between accounts and profiles and displaying a dashboard of key performance metrics upfront upon login. – Google
These are features that experts and enterprise-level customers demand, and they will be available and easy to use in your Google Analytics reports. Please see below for details on each new feature and the release schedule letting you know when you can expect to have access to them. Here is a screenshot showing you where in your reports you can find a few of the new features, with more screenshots, help center links, and video demos. – Google Analytics.
Recommend this story
Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
Follow Navneet Kaushal on Google +.
@pagetraffic
{ 3 comments… read them below or add one }
Analytic Rocks and now their are more features, or features on their way. I have requested inclusion for the Beta. Have you seen them other then the screen shots from Analytic Blog. Looking forward to additional feedback from anyone.
I’m very interested to see how thorough the AdSense reporting is, I haven’t tried to access it yet but I’ve always wanted a way to see more details about my visitor’s behavior when it comes to the ads they are shown.
Google Analytics is great though, I used Omniture at my last job and although it does have a few additional features that Google Analytics doesn’t have it not far enough ahead as to justify the ridiculous cost.
Thanks for the useful post. Its very nice to see these new features of Google analytics.