Nov 12, 2014 113 reads by Navneet Kaushal

Google has made an announcement on Google+ about a new Google Analytics report for AdWords customers who are managing multiple AdWords accounts for the same site. The report will be present in the AdWords section of Google Analytics.

Explaining further, Google said that many advertisers have multiple AdWords accounts that are linked to a single Google Analytics property. The new report will enable them to see the data gathering and reporting in the single interface.

Google Analytics Gets a New AdWords Report for Aggregate Account Reporting

Advertisers can see their aggregated Acquisition, Behavior, and Conversion metrics for every account in one row. They can further drill into specific campaign. The report shows both:

  • AdWords metrics – Impressions, CPC, and Clicks
  • Analytics metrics – Time-on-site, % new users, and bounce rate

For more details on how the report works, you can refer to the help document.

Google Analytics Gets a New AdWords Report for Aggregate Account Reporting!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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