Google has made an announcement on Google+ about a new Google Analytics report for AdWords customers who are managing multiple AdWords accounts for the same site. The report will be present in the AdWords section of Google Analytics.
Explaining further, Google said that many advertisers have multiple AdWords accounts that are linked to a single Google Analytics property. The new report will enable them to see the data gathering and reporting in the single interface.
Advertisers can see their aggregated Acquisition, Behavior, and Conversion metrics for every account in one row. They can further drill into specific campaign. The report shows both:
- AdWords metrics – Impressions, CPC, and Clicks
- Analytics metrics – Time-on-site, % new users, and bounce rate
For more details on how the report works, you can refer to the help document.Google Analytics Gets a New AdWords Report for Aggregate Account Reporting!,