Google has announced the addition of Bid Adjustment reports for AdWords enhanced campaigns in Google Analytics. The reporting is designed to help the advertisers in analyzing the performance of each bid adjustment present within the campaign. The analysis will be done on the basis of device, location, and time of the day.
Users will find the reporting in the Advertising section of Google Analytics, under the Traffic Sources.
The screenshot has columns for Revenue and eCommerce conversion rate. The data will be available only if you have enabled eCommerce tracking in the Google Analytics. The metrics will let you analyze the bid adjustment performance in terms of ROI.Google Analytics Now Comes with Enhanced Campaigns Bid Adjustment Reporting!,