Jul 25, 2013 114 reads by Navneet Kaushal

Google has announced the addition of Bid Adjustment reports for AdWords enhanced campaigns in Google Analytics. The reporting is designed to help the advertisers in analyzing the performance of each bid adjustment present within the campaign. The analysis will be done on the basis of device, location, and time of the day. 

Users will find the reporting in the Advertising section of Google Analytics, under the Traffic Sources.

Google Analytics Now Comes with Enhanced Campaigns Bid Adjustment Reporting!

The screenshot has columns for Revenue and eCommerce conversion rate. The data will be available only if you have enabled eCommerce tracking in the Google Analytics. The metrics will let you analyze the bid adjustment performance in terms of ROI. 

Google Analytics Now Comes with Enhanced Campaigns Bid Adjustment Reporting!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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