The founder of Urchin, Brett Crosby and now with Google in an interview with Eric Enge of Stone Temple Consulting gives insight about Google Analytics and other related things. Urchin was acquired by Google and Brett Crosby is now a Senior Manager of Google Analytics. He said he always wanted to build a product which was very simple to use and not use lot of technical support. The philosophies of Google and his are very same. Crosby finds experience of being acquired by Google an interesting and educational one. Google gives its employees benefits that make news and since he has been in the industry for a long period, Crosby was always curious about things which Google wanted to do. His curiosity has been satisfied now.
He also says “we get to leverage some of the very powerful things that Google has created. Everything from data centers to proprietary technologies and all sorts of other things like that, it's pretty exciting. And then, on the bad side I can tell you that there is a lot of e-mail at Google. I thought I had a lot when I was doing a start up, but then at Google it's an order of magnitude larger.”
Brett also talked about AdWords, and the new Website Optimizer tool. He says Website Optimizer is a multivariate-testing platform, giving assistance in conducting content testing on your website.