Jan 15, 2007 114 reads by Navneet Kaushal

The founder of Urchin, Brett Crosby and now with Google in an interview with Eric Enge of Stone Temple Consulting gives insight about Google Analytics and other related things. Urchin was acquired by Google and Brett Crosby is now a Senior Manager of Google Analytics. He said he always wanted to build a product which was very simple to use and not use lot of technical support. The philosophies of Google and his are very same. Crosby finds experience of being acquired by Google an interesting and educational one. Google gives its employees benefits that make news and since he has been in the industry for a long period, Crosby was always curious about things which Google wanted to do. His curiosity has been satisfied now.

He also says “we get to leverage some of the very powerful things that Google has created. Everything from data centers to proprietary technologies and all sorts of other things like that, it's pretty exciting. And then, on the bad side I can tell you that there is a lot of e-mail at Google. I thought I had a lot when I was doing a start up, but then at Google it's an order of magnitude larger.”

Brett Crosby says that the main challenges in front of analytic industry are that cookies are being deleted by people and don't allow Javascript. Other is to chase rich Internet applications and pages having Ajax. He also says “For products like Google Calendar, the entire thing executes on essentially the same page. So if you look at life in the form of page views, it's kind of a strange paradigm for things like Google Calendar. So trying to understand that technically is definitely a challenge, I don't think it's insurmountable, I just think it's something that the entire industry needs to start to take a look at. I also think mobile is definitely something that's been on the horizon and we've had various versions that have done things with mobile browsers.”

Brett also talked about AdWords, and the new Website Optimizer tool. He says Website Optimizer is a multivariate-testing platform, giving assistance in conducting content testing on your website.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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