The founder of Urchin, Brett Crosby and now with Google in an interview with Eric Enge of Stone Temple Consulting gives insight about Google Analytics and other related things. Urchin was acquired by Google and Brett Crosby is now a Senior Manager of Google Analytics. He said he always wanted to build a product which was very simple to use and not use lot of technical support. The philosophies of Google and his are very same. Crosby finds experience of being acquired by Google an interesting and educational one. Google gives its employees benefits that make news and since he has been in the industry for a long period, Crosby was always curious about things which Google wanted to do. His curiosity has been satisfied now.
He also says “we get to leverage some of the very powerful things that Google has created. Everything from data centers to proprietary technologies and all sorts of other things like that, it's pretty exciting. And then, on the bad side I can tell you that there is a lot of e-mail at Google. I thought I had a lot when I was doing a start up, but then at Google it's an order of magnitude larger.”
Brett Crosby says that the main challenges in front of analytic industry are that cookies are being deleted by people and don't allow Javascript. Other is to chase rich Internet applications and pages having Ajax. He also says “For products like Google Calendar, the entire thing executes on essentially the same page. So if you look at life in the form of page views, it's kind of a strange paradigm for things like Google Calendar. So trying to understand that technically is definitely a challenge, I don't think it's insurmountable, I just think it's something that the entire industry needs to start to take a look at. I also think mobile is definitely something that's been on the horizon and we've had various versions that have done things with mobile browsers.”
Brett also talked about AdWords, and the new Website Optimizer tool. He says Website Optimizer is a multivariate-testing platform, giving assistance in conducting content testing on your website.
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Google’s data warehouse must have a fairly large energy bill, even just for Google Analytics. What is interesting is the manner in how they are using this data. I mean they say that aren’t using the data, within their processes, but with recent developments in the search secor, can we really trust them?
I mean I would be much more comfortable using a tool or team to conduct multivariate testing, something that is very powerful. Google’s tool for this offering will likely derive much less data for them to chew on.