Google Analytics has rolled out a new set of Tag Manager tools for users. This comprises new APIs, third-party templates as well as new user interface along with a host of other features.
Google says the fresh Tag Manager API enables users to personalize as well as customize their infrastructure and manage bulk user access more efficiently. According to the Google Analytics blog, “From creating and managing users to previewing and publishing containers and tags, the API provides all the power of the web interface.”
The Google Tag Manager API allows quicker operation. Earlier it took six to nine months to see the results of a strategy but the tool makes the result out in a few weeks, enabling the users to make decisions much quicker.
Along with this, other updates comprise the addition of third-party templates via providers such as AdRoll. ComScore, Marin and Criteo. Google has also put in place a new and updated user interface which is intuitive and user friendly. This new user interface can be linked to AdWords and Google Analytics in terms of ease of use and efficiency.Google Analytics Introduces New Tag Manager Tools!,