Google Analytics has announced a refresh to Remarketing UI and new Remarketing list import options. Users will be getting a new User Interface and will be able to create Remarketing lists on the basis of origin, behavior, and demographics.
The remarketing list builder will allow users to import existing segments, which include custom segments that were earlier created or the segments that are imported from solutions gallery.
Google will be rolling out the new features over the next two weeks. The Google Analytics blog post is also pointing users to Remarketing Starter Pack.Google Analytics Refreshes Remarketing UI & Builds Lists Import Options!,