With online shopping portals becoming popular, the customer journey is getting more complex. There are high chances of a customer engaging with your brand through different mediums over several days, before making an online purchase decision. And to help you understand more about the buyer's thought process, Google has introduced "The Customer Journey to Online Purchase" analytics report today.
The analytics is assumed to be a new benchmarking tool that will provide marketers insight into different elements that impact a single campaign.
Here's the link to The Customer Journey to Online Purchased Report:Google Analytics Releases the Customer Journey to Online Purchase Report!,