Use Google Analytics to Track SEO Rankings!

Jan 7, 2009 | 3,039 views | by Navneet Kaushal
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The main purpose of SEOs is to take care of the “ranking aspect” of the websites, but with the personalization updates of search engines, it has become difficult to know about the true rankings of the websites. A personalized search result page can be entirely different as compared to those actual results that are provided with the ranking tools.

Thanks to André Scholten for making all of us aware of the fact that Google Analytics users can track SEP rankings and know as to where they rank for specific keywords. Of course, they will not be able to figure out the exact position, but figure out a rough assumption on what page of the SERPs they rank on.

According to a post on Yoast,

“To get the rankings in your Google Analytics reports you have to create a new filter. The title of the filter contains a 3, that's because filter 1 and 2 take care of filtering out everything else than Google Organic traffic.”

Screenshot of the Filter:

Analytics Ranking

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Navneet Kaushal

About the author:

Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others. Follow Navneet Kaushal on Google +.

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{ 5 comments… read them below or add one }

kyudo January 8, 2009 at 14:58

I rank entirely different on yahoo, google and msn. google analytics is great but results are very different from were I rank on other search engines. I find this strange

Reply

Damon Gudaitis January 13, 2009 at 18:03

@kyudo,
Every search engine is different so you should expect different rankings on different search engines.
Search results also change based on the location of the searcher, so what you see at the top of the search results will be different in the next town.

Reply

Newsletter Software September 22, 2009 at 10:21

Google Analytics is a great free service for measuring traffic on up to five web sites. It can help you learn things like how many users are visiting your tumblelog — and how often, which of your posts are the most popular, which search terms visitors are finding you through, and where in the world your visitors are coming from.

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Tim February 1, 2010 at 14:29

Great filter! I have included the text for easy copy and paste after I made a typo.
Thanks

Campaign Term: (.*)
Referral: (?|&)(start|b|first)=([^&]*)
User Defined: $A1 (page: $B3)

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flash map January 4, 2011 at 03:33

That is the fantastic bunch of information really very appreciable job.Every search engine is different so you should expect different rankings on different search engines.Google Analytics is a great free service for measuring traffic on up to five web sites.

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