Clear Channel Radio and Google have struck up a deal wherein Google can place ads on more than 675 Clear Channel Radio stations. Google Audio Ads advertisers will have national level distribution which will allow them to react out to particular audiences.
Eric Schmidt, chief executive officer, Google said, “Clear Channel is the market leader in delivering radio value to consumers and advertisers and has built an innovative platform to manage its on-air ad inventory. We look forward to working with Clear Channel Radio by providing a unique set of advertisers and a system that will increase the effectiveness and measurability of connecting advertisers with radio listeners.”
Clear Channel are also clear gainers out of the deal. This will open up more sales channels and also make available additional revenue by making available Clear channel inventory to advertisers who had not made use of radio.
John Hogan, chief executive officer, Clear Channel Radio, says, “This is a true win-win. Clear Channel Radio gets access to an entirely new group of advertisers within a new and complementary sales channel, and Google adds another option for its existing customers.”
For details, read the full report.
Clear Channel has also announced the consolidation of support for Google Adsense. Read more about it.