According to the WSJ unnamed sources say Google Inc and SalesForce.com Inc will plan on forming an alliance so together, they can crush and topple Microsoft.
The Wall Street Journal says "one outcome could be a Web-based offering that integrates some of Google's online services such as email and instant-messaging with those of Salesforce.com, whose customer-relationship management tools help salespeople track their accounts." Brad Reback, CIBC World Markets analyst says, "it's not out of the realm of possibility that Google ends up buying Salesforce.com."
A thread at Digital Point says "Salesforce.com is an excellent tool. If it was integrated with other Google apps it would be the daddy of all business focused web applications."
After the announcement, shares for Salesforce.com shares increased by $2.14 to $47.94 while Google's shares increased by 28 cents to close at $470.60. Full details about the partnership will be announced in a few weeks time. SalesForce might burn a hole in Google's pocket as its market value is $5.5 Billion compared to DoubleClick which Google acquired for $3.1 billion.
For more on Rivalries and intense competition between the companies you can read the Washington Post report.