Google and Viacom's MTV Networks to Test

Aug 8, 2006 | 1,381 views | by Navneet Kaushal
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MTVN Hit Programs are now available on Google Video. Google and  MTV Networks  are collaborating to test an innovative video distribution model that will serve consumers, web publishers and advertisers. Google will  now distribute ad-supported content from MTV Networks to targeted website  publishers, to showcase clips from premium  programming  to enhance the content on their websites. 
This is the first time integrated video programming and advertising will be made available directly to Google's extensive AdSense network.  "Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the web in a seamless  and targeted way. This deal fits in perfectly with our strategy to deliver the best  content to our audiences," " said Tom Freston, President and CEO, Viacom.

Eric Schmidt, Google's CEO says,  "With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities."

The companies also announced that MTV Networks' hit programs will now be available for download through Google Video, for $1.99 per episode. MTVN programming that initially will be distributed via Google Video and targeted publishers includes clips from MTV's "Laguna Beach: The Real OC," MTV Video Music Awards and Nickelodeon's "SpongeBob SquarePants."

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google and Viacoms MTV Networks to Test
4.thumbnail Google and Viacoms MTV Networks to Test