MTVN Hit Programs are now available on Google Video. Google and MTV Networks are collaborating to test an innovative video distribution model that will serve consumers, web publishers and advertisers. Google will now distribute ad-supported content from MTV Networks to targeted website publishers, to showcase clips from premium programming to enhance the content on their websites.
This is the first time integrated video programming and advertising will be made available directly to Google's extensive AdSense network. "Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the web in a seamless and targeted way. This deal fits in perfectly with our strategy to deliver the best content to our audiences," " said Tom Freston, President and CEO, Viacom.
Eric Schmidt, Google's CEO says, "With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities."
The companies also announced that MTV Networks' hit programs will now be available for download through Google Video, for $1.99 per episode. MTVN programming that initially will be distributed via Google Video and targeted publishers includes clips from MTV's "Laguna Beach: The Real OC," MTV Video Music Awards and Nickelodeon's "SpongeBob SquarePants."