May 11, 2009 120 reads by Navneet Kaushal

Google AdSense for Feeds recently announced that its ads will now run using the clickthough URL, instead of the previous

AdSense made this switch last month:

This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the domain, we’ve had to update our URLs to point to, as well as to give you the associated benefits such as frequency capping and improved attribution.

However, this is only an infrastructure change — there haven’t been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it’s not the case that you’re now receiving ‘DoubleClick ads’ instead of ‘Google ads’.

Google aquired DoubleClick a few years ago, with the aim of having a better access on the display advertising market. The current change is just a step in that direction.

According to Steve Olechowski, Product Manager for AdSense for feeds, said “changing their ad serving to the domain, AdSense for Feeds is now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile.”

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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