Google AdWords has announced Customer Match for Shopping, using which businesses can focus campaigns on audiences that have high value like, previous purchasers, newsletter subscribers, rewards members, or local shoppers.
The feature which is already available on Search, Gmail and YouTube hs now been extended to Shopping ads.
“Customer Match can be used to increase the visibility of your brand and products to your highest value customers as they search. Say you’re a retailer that specializes in sporting goods and you have a rewards program for die-hard baseball fans. Since it’s baseball season you have a segment of customers who are likely thinking to make purchase soon. By using Customer Match, you can increase your bids for this segment. So the next time a fan searches for gear, you can meet him or her with the right product at the right time.”
Shopping. Start with uploading a list of e-mail addresses into AdWords, which can be used to match signed-in users on Google, privately and securely.
Customer Match for Shopping will be rolled late this summer, for beta sign up here.Google Announces Customer Match For Shopping To Engage Loyal Customers!,