Oct 21, 2016 113 reads by Ritu Sharma

Google announced that it is launching affiliate location extensions which will help manufacturers drive customers to third party retail locations that sell their products.

“Three quarters of consumers who conduct a local search on their phones visit the store within a day . That’s why it’s critical to show up in those “I-want-to-go” moments when people are looking for nearby places.”

“We introduced location extensions in 2009 to help advertisers promote and drive more foot traffic to their business locations directly from search ads. We are now launching affiliate location extensions to help manufacturers drive customers to third-party retail locations that sell their products . This will be rolling out to U.S. advertisers over the next two weeks.”
For eg. Electronics manufacturers can use affiliate location extensions to help customers searching for a TV find the nearest retail store to buy their product,

Google Announces Location Extensions For Manufacturers Selling in Retail Locations

“You can easily set up affiliate location extensions in AdWords – just choose the new “Affiliate location extensions” option in the Ad extensions tab, select the retail chains where your products are sold, and we’ll take care of the rest. There is no need to link to a Google My Business account. Some advertisers may also be eligible for store visits data to help measure the impact of your campaigns on offline store activity. Talk to your account team to learn more.”

Google Announces Location Extensions For Manufacturers Selling in Retail Locations!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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