The Official Google Blog has reported the launch of two new tools for Google Enterprise Search. The tools- Side-by-Side search and new Google Search Appliance (GSA) connectors are available in Enterprise Labs.
Side-by-Side is a search comparison tool that allows users or employees of an enterprise to compare search results from the GSA or results from two different search engines on a single body of data. Users can vote on which set of results they like best, by choosing the Policy A or Policy B buttons as shown in the screenshot below.

For a better understanding try Side-by-Side or watch the video demonstration by Enterprise Labs guru Cyrus Mistry below:
Along Side-by-Side, Google has also announced GSA connector updates to the major content management systems and a new GSA connector for Salesforce data. The new connector enables the GSA to search and serve users with internal documents and objects stored in Salesforce. Learn more about the Enterprise Labs tools on the Google Enterprise Blog. Download the tools at Google Enterprise Labs.
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I don’t understand what the advantage is for the enterprise. There is an advantage for Google in that they can track which results are more popular with users, but this seems sort of meh. It’s hard to imagine that Google could come up with better enterprise search tools than they’ve already had for years.